Need some inspiration? The quotes below will get you started.
- Communicate, because without communications no action, no results
- Never start with a campaign, it will not survive the competitive storm
- Make choices on hard financial facts
- Don’t choose the wrong direction, your company will arrive there
- Communicate to make money, not to spend it
- Don’t do what you think you should do, do what you need to do
- Communicate to bridge target group barriers, not to solve your problem
- The money is in the message, not in creativity or the media
- Make the market approach uncopyable
- Communicate with one voice, one face, one personality
- Create a uncopyable creative bridge
- Not all target audiences are relevant
- Help every person along the BITSER steps
- Don’t give your actions an objective, give them a task
- The one activity is not able to do what the other is
- Don’t make your objective the proposition
- Do not move until you see the future results
- No two media are the same, choose the right ones
- Never spend more money than your activity programmes can earn
- The moment of disappointing results is the moment of wrong timing
- Foreseeing is the essence of governance